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PR office wins Crisis Communication award | Community Spirit

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PR office wins Crisis Communication award
PR office wins Crisis Communication award

BATESVILLE, Ark. -- The Lyon College Public Relations Office won the Gold Award (first place) in the annual Council for Advancement and Support of Education (CASE) District IV Awards for Crisis Communication. The award comes from the PR office's communications in print, television and radio as well as social media such as Facebook, Twitter and YouTube following the Oct. 26, 2010, fire that destroyed the college's dining hall, Edwards Commons.

Upon learning of the fire, Public Relations Director Bob Qualls and Media Relations and Web Content Manager Chandra Huston immediately posted information on the College's website and Facebook/Twitter pages to let students, parents and the Batesville community know that everyone was safe. Qualls fielded media interviews throughout the night, while Huston continued to post updates and answer questions from concerned parties on the College's website and Facebook page. Huston also took photos and video for a photo gallery and two YouTube videos.

The College also utilized its Emergency Contact System, sending text messages to students letting them know what happened and where breakfast, lunch and dinner would be provided.

In the days following the fire, morning and afternoon updates with the latest information were given out to media and the campus community. Those updates also were posted on the College's website and Facebook/Twitter pages.

Many students, parents, alumni and community members said they were impressed by the College's communication during and after the fire and were grateful for updates.

Lyon beat out The University of Louisiana at Monroe for the top spot in the Crisis Communication category. The CASE award winners were announced Feb. 22 in New Orleans.