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It's So Official - Little Rock Fashion Week 2012! | Arts & Culture

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It's So Official - Little Rock Fashion Week 2012!
It's So Official - Little Rock Fashion Week 2012!

LITTLE ROCK, Ark. (July 16-21) - For fashion enthusiasts from everywhere, it's that time of year for fun, bright lights, action, fashion and entertainment that they've been waiting to experience - Little Rock Fashion Week (LRFW). The fourth annual LRFW is July 16-21. This year LRFW is being held at locations throughout Little Rock and North Little Rock. The experience will highlight the fashion brands by emerging local, national, and European designers, including the art by hairstylists, makeup artists and popular musicians.

It's an experience that promises to be one-of-a-kind throughout, and Brandon D. Campbell, LRFW's founder and executive producer, isn't sparing too many details on the creative aspects of each presentation. He's describing the 2012 installment as "reality fashionment experiences."

"From a creative perspective, the experiences that my team and I have assembled are the most unique ever. We are doing things that have never been done in a fashion show," says Campbell. "I'm ecstatic, because the ideas that came to me really have moved me. I get goose bumps just thinking about them. This emotion reminds me so much of the way I felt when the idea to create LRFW entered into my mind and spirit. LRFW is about being new and fresh. Each year is different. We're featuring new events, at new venues, highlighting new fashion lines by new designers to the Arkansas scene and new fashion models. I can't wait for Little Rock Fashion Week!" 

Christina Munoz, of KATV ABC News, will host Posh Expression Fashion Experience on Saturday, July 21. Also, DJ King Akeem of Power 92.3 Jamz, will host the Young and Fabulous Fashion Experience on Friday, July 20. Both featured shows will be held at Robinson Center Exhibition Hall, located at 7 Statehouse Plaza in Little Rock, AR 72201. Renee Stone, Mrs. Arkansas International 2011, is hosting the pre-show live entertainment at Young & Fabulous and Posh Expression.

Special guests include: Fashion designer Rosemary Brantley, who's the founding chairperson of the Fashion Department at Otis College of Art Design in Los Angeles; Kola Brown (LRFW 2009 participating model), Mrs. Arkansas International 2012; and several popular fashion bloggers out of Los Angeles, Dallas, Memphis, and Arkansas. 

With the success experienced by designers who've shown their fashion lines at previous LRFW installments many emerging designers are returning and new ones are debuting at LRFW 2012. There are 18 designers presenting their labels at LRFW 2012, the most in LRFW's history.

LRFW 2012 is being headlined by "LRFW 2011 Clothing Line of the Year" Laurella by designer Laurie B. Allen, of Pittsburgh. Laurella is feminine and elegant designed eveningwear for the young modern woman. It's a couture clothing line that uses a wide array of fabric textures and patterns that ignites interest. Laurella's latest fall/winter collection can be seen at Posh Expression on July 21st at the Robinson Center Exhibition Hall. This is Laurella's third year at LRFW.

Last year, LRFW introduce then 13 year-old fashion sensation, Aaliyah Fisher of Little Rock, and her clothing line, Graffiti.  Fisher became the youngest designer to ever show at any fashion week. Now 14 and wiser, Fisher returns after headlining fashion shows across the USA, including during New York Fashion Week ever since LRFW 2011. Grafetti is every day wear for girls and teens who embrace a definitive sense of style. At the Young & Fabulous Experience on July 20th, Fisher will debut her boys line.

Splendid Fever, by Wynika Smith of Atlanta, gives a combination style of trendy meets classic and edgy meets sophistication.  The Splendid Fever label compliments women from every walk of life that love originality and being fierce. Splendid Fever made its local debut at LRFW 2011. Since then, it's been in high demand by shoppers in multiple states.

Little Rock resident and designer Christopher Youngstar, one of the South's leading artists, transitions his artistic expression by using models' bodies as a canvas in motion. A founder of the local fashion as paint trend, Youngstar portrays the beautiful movement of life while making bold fashions statements. This will be Youngstar's fourth year, showing at LRFW.

Fayetteville, Ark. designer Chavon Sewell returns with her fashion label Chavon Shree. Out of the box and eclectic, Chavon Shree targets women who are daring to make their own fashionable rules. In Northwest Arkansas, the Chavon Shree brand has quickly become the more popular clothing by any local emerging designer.

N'cholé Féroce (nik-O-lay fay-rOsh), founded by Sheila Scott of Little Rock, is "edge times elegant" style according to Scott.  Since showing at LRFW 2011, N'cholé Féroce has become one of the most popular fashion brands in Arkansas, and Scott has been extremely busy. She's presented at several fashion weeks across the country, with more to come. Scott designs to celebrate the classy yet edgy professional woman. Her line represents the confidence and attitude for success and emanates the ferocity within every woman. 

Kelvin Haydon, by Kelvin Haydon of Milwaukee, is a luxurious, wearable couture fashion label for men and women that embodies a timeless "posh." Last year at LRFW 2011, Haydon's collection received rave reviews by journalists and audience members.  

Alta~Cation by designers Jennifer Murphy, who's originally from Toronto, Canada, and Amanda Stevens of Charlotte, N.C., is for young women who are in pursuit of one-of-a-kind clothing garments. 

DecoRose Couture by L.A. Rose, of Little Rock, is a high fashion line for women who desire elegant, sophisticated attire with a modern edge. DecoRose embraces fashion as wearable art.

The Elena Arkhipova collection by Elena Arkhipova, of Moscow, Russia, is an elegant, classic woman's clothing line with interesting details for everyday wearing that reflects a woman's personality. Arkhipova will be the first European fashion designer to show at LRFW.

Faye Leon by Kim Dixon, of Washington D.C., is formal attire for women whose sole purpose is to take their style to new heights in social settings. Dixon is Baltimore Fashion Week 2011 Designer of the Year.

Hope E. by Hope Smith, of Little Rock, is an eclectic mix of vintage and modern styles to create ready to wear and couture fashions for young women. Smith makes her LRFW debut at the Young & Fabulous Fashion Experience.

House of Blades by Alexis Blades, of Los Angeles, is a men and women clothing line that's inspired by silhouettes from the 20s, 30s, and 50s era married with unique details, colors with a whimsical touch. A trained fashion designer, Blades chose to launch her new clothing line at LRFW over other fashion weeks, including Los Angeles.

Ivy Rose by Cecelia Rosa, of Conway, is a classy meets sassy fashion label that provides young women a modern look with an edge. Ivy Rose utilizes diverse fabric textures, patterns, and colors.

J Cole Fashions by Jacque Cole, of Jacksonville, Ark., is designed for professional women, J Cole Fashions has classic silhouettes, is sexy, elegant, feminine, easy to wear and affordable. J Cole is extremely popular in the Memphis, Nashville and Atlanta markets due to headlining shows at different fashion weeks and developing clientele throughout the region.

Osio Mita by Emalyia Scarelli, of Little Rock, is a combination of vintage essence with an inspiration from the Hispanic culture. Osio Mita stands out due to its immaculate detail and presentation. Racy, yet still sophisticated, Osio Mita represents a high spirit and stimulating style.

RomePure is the label by Russia native, Ekaterina "Kate" Reyes. RomePure is inspired by nature, current events, music and art. RomePure has an innovative twist that's eye catching and high quality.

In addition to the designers, LRFW also showcases over 80 of the top men, women and child models in the region. Featured model: LRFW 2011 Model of the Year Larry Scruggs, of Oneofakind Talent Inc. Scruggs has been featured in national ad campaigns for Dillard's, S.O.S. ad campaigns, stage productions and major fashion shows state-wide. After participating in LRFW, models have been featured by Dillard's; in editorial spreads for Seventeen Magazine, Arkansas Bride, Sync Magazine, Inviting Arkansas; appear in TV programs for MTV and BET; walked in runway shows at other fashion weeks; been in commercials, and signed by international modeling agencies.

LRFW will present several awards: The Clothing Line of the Year, The Model of the Year, The Fashion Icon of the Year, Youth Fashion Sketch Design Competition Winner from elementary, middle school, and high school. All category winners are selected by fashion journalists, fashion insiders, clothing boutique owners, and LRFW sponsors. Winners will receive several prizes, including up to a year of promotion via LittleRockFashionWeek.com.

The 2012 Fashion Icon recipient is fashion designer Jamileh Kamran, of Little Rock. Kamran is the owner Jamileh Kamran School of Fashion Design. Kamran has mentored or trained some of the top emerging designers in Arkansas. As a designer for 40 years, Kamran has designed couture outfits for very important people. However, her most popular VIP client was Secretary of State Hillary Clinton. At the time, Clinton was the "First Lady of Arkansas" when she became a client of Kamran. Clinton and Kamran's working relationship continued well into Clinton's life as "First Lady of the United States," designing several notable dresses for Clinton.

LRFW 2012 will present new events, including the more talked about For Kids By Kids Fashion (FKBK) Show hosted by 9 year old Tanaia Esaw on July 18th at 2 pm. Children models are wearing clothes by Old Navy, The Toggery, and Grafetti. The show is being produced entirely by children. Kids choose their own clothes, music, do their own hair and make-up. There will be live entertainment by youth acts, including teen R&B group C.O.B. Through a partnership with the Little Rock Zoo, attendees can visit the zoo for $5 by showing their Posh Expression ticket or All Week Pass.

On July 17th at 12 pm to 2 pm, visit The Joint, located 301 Main St. in North Little Rock, for "Take a Break with LRFW." It's a meet and greet with LRFW producers, models and designers. Watch LRFW 2011 DVD. Attendees will receive a complimentary ticket to The Joint's Little Rock & a Hard Place event. Guests who stop by The Joint during LRFW (July 16-21), and mention LRFW will receive 20% off on non-alcoholic beverages. The week long fashion event includes music, art and education, and of course, the best in Little Rock fashion. 

However, this weekend, there are preview events. On July 13th and 14th from 5 pm to 9 pm, The Art Loft, located at 1525 Merrile Drive Suite 2000 in west Little Rock, is hosting Fashion, Art, Food, and Wine to celebrate LRFW 2012.


July 16, 2012
Music Remix Experience
Cornerstone Pub
314 Main St.
North Little Rock, AR 72114
Time: 7 p.m
Buy Tickets: $5 (in advance)

July 17, 2012
Take A Break With LRFW
The Joint
301 Main St.
North Little Rock, AR 72114
Attend and receive tickets to "Little Rock and a Hard Place". During LRFW 2012, stop by The Joint and mention LRFW to receive 20% discount on non-alcoholic beverages.
Time: 12 pm - 2 pm
Tickets: Free & Open to public

LRFW Presents The Artist Statement
The Art Loft
1525 Merrile Drive Suite 2000
Little Rock, AR 72211
Time: 6 pm - 9 pm
Tickets: Free & Open to public

July 18, 2012
LRFW Presents Child's Play Day & FKBK
(For Kids By Kids) Fashion Show
Little Rock Zoo
#1 Zoo Drive
Little Rock, AR 72205
Time: 9 am - 5 pm (2 pm FKBK Fashion Show)
Show Your LRFW: Posh Expression General Admissions Ticket, VIP ticket, or All Week Pass to Enter for $5

July 19, 2012
Media & industry VIP Mixer
Lulav 220 West 6th St.
Little Rock, AR 72201
Time: 6 pm - 9 pm
Tickets: Invite Only & $50 (in advance) All Week Pass Holders

July 20, 2012
Young & Fabulous Experience
Robinson Center Exhibition Hall
7 Statehouse Plaza (corner of Markham and Broadway)
Little Rock, AR 72201
Time: 6:30 pm - Level 1 - Expo, Live Entertainment, Mix & Mingle
Show Starts: 8pm - Level 2
Buy Tickets: $20 (in advance)

July 21, 2012
Posh Expression Fashion Experience
Robinson Center Exhibition Hall
7 Statehouse Plaza (corner of Markham and Broadway)
Little Rock, AR 72201
Time: 6:30 p.m. - Level 1 - Expo, live entertainment, mix and mingle
Show Starts: 8 pm - Level 2
Buy Tickets: $40 VIP (in advance)
$30 general admission (in advance)


LRFW takes place in downtown Little Rock July 16-21.  Tickets are available now at LittleRockFashionWeek.com, Uncle T's, Butler Furniture in Little Rock, The Salon Professional Academy, The Joint, Round 1 Fashions (in Conway). All Week Pass is $50 (in advance). Tickets for the Posh Expression Fashion Experience on July 21st are: VIP ticket - $40 (in advance); General Admission (GA) - $30 (in advance). Tickets for the July 20th Young & Fabulous Fashion Experience is $20 (in advance). Tickets to Music Remix Experience is $5 (in advance).

LRFW is the fastest growing fashion week in America. It features designers' fall/winter fashion lines, celebrities, exhibitions, musical performances, one on one evaluation with industry leaders, and exclusive networking affairs. LRFW is recognized as the leader in serving the community. Through its live fashion and entertainment presentations, LRFW creates unique and enjoyable experiences that bring people together.

Founded in 2009, by entertainment producer Brandon D. Campbell, LRFW is the perfect avenue for new and emerging designers, models, and artists to connect with the correct people to establish their brands. To increase awareness and promote economic growth and development in a diverse metropolitan with a population of nearly one million, LRFW invites national and international businesses to participate.

LRFW 2012 sponsors and partners include: Oneofakind Talent Inc., The Salon Professional Academy, Sync Magazine, Grisham Law Firm, Holiday Inn Presidential, Riverside at Rockwater, Lulav, Cornerstone Pub, Little Rock Zoo, Diva Shoes by Esha', Upscale Magazine, Bronner Brothers, Inc., Butler Furniture Depot, J Kelly Referrals, Campbell & Son Lawn Care Service, I Am Model Magazine, Hola! Arkansas, Arkansas En Espanol and The Joint. LRFW's non-profit partners and beneficiaries are Big Brothers Big Sisters of Central Arkansas and Watershed, Inc.


For more information about LRFW, please visit www.littlerockfashionweek.com or to schedule an interview with Brandon D. Campbell, one of the designers, hosts or artists, please contact Connie Williams at 501-240-7004.  For a quicker response or to request media credentials send an e-mail to media@littlerockfashionweek.com